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Positive reinforcement occurs when a behaviour results in a favourable outcome.
Just keep in mind that "negative" implies taking something away, and "reinforcement" implies doing something to continue the action.
Positive refers to something that is added, whereas punishment here refers to something that does not reinforce the conduct.
These sanctions, known as aversives in pet training, can take the form of a choke chain or a firm "No."
Negative implies that something is taken away, and punishment implies that the behaviour is not reinforced.
In parenting, this could be taking away a toy or device when your child is misbehaving.